Sometimes little details make a huge difference when it comes to SEO. Making sure your on page and on-site SEO is optimized is more important than ever. One of the details that far too many people mess up is not renaming their uploaded photos. Many photo files start with simple numbers like 01.jpg or 02.jpg. What does that help you rank for? If you answered absolutely nothing, then you are correct.
Other file names are just as bad. If you see any long random string of numbers or letters before the .jpg on a picture file, or just the date mashed together, then you’re doing yourself an amazing disservice by not renaming those photos before you upload them onto your website. Why is this? Simple: those tags or those names don’t say anything about the picture.
If you don’t want to rename your pictures because you’re afraid of keyword stuffing, you’re worrying too much. Keyword stuffing is jamming long strings of keywords into your site or tags. A single keyword describing what is in the photograph will never get you in trouble – but it will help search engines bring up your site with image searches in addition to adding actual keyword authority to your website.
Suppose you have a website on business and entrepreneurship. Change picture file names like 01.jpg and 02.jpg to names like manatoffice.jpg or stackof100dollarbills.jpg. These tags will help search engine spiders understand what those pictures are about and give you a small boost in those areas. This will bring more traffic, more authority, and help you to rank for more long tail keywords, as well.
Rename your picture files – it’s a critical step to getting the most out of your on-page SEO.